An upstart in the corporate HR world, Pontoon was looking to establish a brand that set themselves apart from their more austere competitors.
The site was designed with mobile use as a primary focus. Extra attention was given at every level to optimize the experience from site architecture and mobile navigation to content and image optimization.
This work has shown to be well worthwhile as the site receives approximately 40% of its visits from mobile devices and their time on site is nearly the same as desktop users.
Art Direction, Creative Direction
Best in class (Recruiting) - Interactive Media Awards